College Sports’ Changing Landscape With Name, Image, Likeness Deals

College Sports’ Changing Landscape With Name, Image, Likeness Deals

College athletes are operating with a drastically different playbook with new rules in the wake of a Supreme Court decision that allows them to earn money through name, image and likeness, or NIL, deals. While schools can’t directly offer money to recruits, donor collectives can work with students. NBC News’ Gabe Gutierrez spotlights the situation at Penn State University and beyond.

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